Tourism Industry Federation of the Autonomous Republic of Adjara

The Tourism Industry Federation of the Autonomous Republic of Adjara (ARA) is an organization dedicated to the development and promotion of tourism potential in Adjara. Adjara Autonomous Republic is located in southwest Georgia and is one of the most popular tourist destinations in the country. The Tourism Industry Federation of ARA works on various aspects of tourism development in the region. This includes:

• Promoting the tourism brand of Adjara as an attractive destination.
• Developing and improving tourism infrastructure, including accommodation, restaurants, transportation, and other tourist facilities.
• Organizing tourism events, festivals, and exhibitions to attract tourists and promote the culture of Adjara.
• Conducting marketing research and market analysis to identify potential tourism markets and develop strategies to attract them.
• Collaborating with government and private sectors, as well as local and international organizations, to support the development of tourism in Adjara.

The Tourism Industry Federation of the Autonomous Republic of Adjara plays an important role in attracting tourists, boosting the region's economy, and preserving its cultural and natural heritage.

The Advisory Council of the Tourism Industry Federation of Adjara has several goals that contribute to the overall objective of developing and promoting tourism in the region. Here are some of these goals:

1. Sector collaboration: The Advisory Council aims to create a platform for bringing together all sectors of the tourism industry in Adjara, including hospitality, restaurants, tourism agencies, tourist attractions, transportation, and entertainment. The goal is to collaborate and work together for the development of the tourism industry in the region.
2. Mutual assistance and knowledge exchange: The Advisory Council encourages mutual assistance among federation members to exchange experiences and knowledge in the field of tourism. Members can provide advice and recommendations to enhance the quality and efficiency of their services.
3. Support for training of service personnel: One of the goals is to provide training and development opportunities for the personnel working in the tourism industry in Adjara. This may include organizing training sessions, seminars, qualification enhancement courses, and knowledge sharing in the field of tourist services.
4. Talent acquisition: The Advisory Council aims to attract new talents and professionals to the tourism industry in Adjara. This can be achieved through collaboration with educational institutions and implementing internship and apprenticeship programs for young specialists.
5. Promotion of agricultural products: The Advisory Council can contribute to the promotion of agricultural products produced in Adjara among tourists. This helps support local producers and promotes rural development through tourism.
6. Popularization of tourism in rural areas and event organization: The Advisory Council can organize events and initiatives aimed at popularizing tourism in rural areas of Adjara. This may include festivals, exhibitions, excursions, and other activities that attract tourists and showcase unique aspects of the local culture and nature.